Tyson vs. Jones - Presented by Triller

South Mission, Inc was hired by Triller to design the strategy and execute the Performance Marketing campaigns for Tyson vs. Jones on November 28, 2020. This included everything from pixel/audience building to creative/ad unit design to tactic/platform selection to campaign execution, optimization and reporting.

We deployed a multi-million dollar budget across Google, Facebook and Snap over just a few weeks. We designed and executed awareness and prospecting campaigns (list building) early in the program with a huge budget push to drive online pay-per-view buys leading right up to and through the start of the event.

The primary goal of the campaign was to drive online pay-per-view buys through TysonOnTriller.com, the official website and one of the digital locations where the event was streamed. Secondarily we wanted to inform the customer about how else to watch the event such as through the partnership with FITE and their leading app and through traditional cable PPV buys.

The end results of the event were simply amazing given the challenges of the global pandemic. The Tyson vs. Jones event was the 8th largest pay-per-view in history. FITE's app was the #1 top grossing app in the world across all categories following the event and drove revenue 5x of any previous event. And we hit 180% to goal for pay-per-view purchases through TysonOnTriller.com. And beyond the performance metrics the Triller team was left with large audience lists of new consumers exposed to their brand to introduce the Triller app.